Dear [FirstName],

I am delighted to inform you that the brochure for IIR’s CEM, CRM and Retention conference is now available to download at www.iir-conferences.com/retention.

With 11 operator case studies on the two conference days, an interactive workshop and a collaborative learning session, this event will offer you ample opportunity to learn, network and exchange ideas. So book your delegate pass today and save up to 1000 Euros.  Simply call our Customer Service team on +44 20 7017 7483 or register online at www.iir-conferences.com/retention.

Building and maintaining profitable customer relationships can result in a win-win situation for both you and your customers– by providing your customers with the services and experiences they seek, you can ensure that they remain both profitable and loyal.   

IIR’s Telecoms CEM, CRM and Retention conference will examine how operators are developing and adopting novel CRM and CEM approaches in order to enhance customer relationships and maximise customer retention as well as customer lifetime value.

You will be able to gain practical insights and actionable advice on how to:

• “industrialise” the customer experience from Orange France Telecom
• measure  the customer experience from du
• harvest customer insight from PTC
• leverage inbound and outbound channels to cross-sell and up-sell from Telenor Denmark
• integrate CRM systems, campaign management processes and data warehouses from mobilkom austria and One Macedonia
• differentiate your loyalty programme for high value customers from Mobiltel
• improve the customer experience through Six Sigma process improvement from Vodafone Romania
• deploy an integrated loyalty 2.0 scheme for both mobile and fixed customers from Telefónica O2 Czech Republic
• collect and analyse customer data for more targeted loyalty schemes from Telenor Serbia
• develop and manage effective customer segmentation models to boost customer retention from CYTA

In addition, the conference programme will feature a Social Media Focus Session with presentations by operators, other industry representatives and social media experts on how social media platforms and networking can be used to improve customer engagement. For updates on the session speakers, please visit www.iir-conferences.com/retention regularly.

Don’t miss out! Reserve your place today by:
Calling our Customer Service team on +44 20 7017 7483
Registering online at www.iir-conferences.com/retention
Emailing us at registrations@iir-telecoms.com.  


I look forward to meeting you and your colleagues in Vienna!

Kind regards,

Katrin Peränen

Conference Producer
IIR Telecoms & Technology
kperanen@iir-conferences.com